Monday, 11 October 2010

Exit through the gift shop.

This film documents the rise of an aspiring french graffiti artist, who previously traveled the world in the shadows of some of the greatest street artist ever. The french artist Thierry Guetta AKA Mr. Brainwash filmed graffiti artsits such as Shepard Fairey, Space Invader, Joshua Levine and Bansky, through out the time he was filming the artist he had no specify direction in which he wanted his work to go, he was just filming for the sake of it.


After a while the street artist began to wonder why Thierry was so regally filming them, in an effort to convinces to artist that his filming was going to good use he told them that he was making a documentary on the secretive lives of graffiti artists.


After many years Thierry began to collect a large amount of film that was not be re-viewed. So in an attempt to put his film to good use he created a 1 1/2 hour film that Banksy went onto describe as "boring" and "frankly shit".


With the best intensions Banksy told Thierry to go back to LA and start doing some street art and enjoy the art for what it is. However Thierry took this the wrong way and interoperated Banksy's words as orders. Thierry returned to LA, sold his profitable vintage cloths shop, re-mortgaged his house and set his sights on becoming the next great art movement in the space of a year or two. He adopted the name Mr. Brainwash M.B.W and started tagging every available space in LA.


The downfall to this great aspiring artist was that he was not original, at all. Many of his art works were rip-offs of the greats before him such as Banksy and Shepard Fairey. This did not put him in the good books of the other artist despite him be totally engrossed within their work.


In the end Mr. Brainwash put on a huge art show that displayed "the same amount of art work from as collaboration", this show made Mr. Brainwash just under $1,000,000 in one week. The show was so well publicized and hyped up that art dealers flocked from all around the world to get a deal on the next up and coming artist, despite it be very similar to the pieces already in the market.


Some people may say that Thierry Guetta is a fake or fraud for "copying" or "stealing" the ideas of other artists, but I think that it is very clever what he has done. He has managed, within a very small amount of time, to sell himself as a brand and brain wash us all into buying his art living up to his street name Mr. Brainwash.


"Good artist copy great artist steal" - Pablo Picasso

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